| Name |
Technology |
Description |
| asb-c-adserver |
C/Linux (Nginx-based) |
powerful http server with embedded banner selection logic |
| asb-c-reporter |
C/Linux (Berkeley DB) |
dedicated socket server to handle processing hundreds of millions of ad events |
| asb-java-mobile |
Java |
full suite of functionality to serve ads to browsers on mobile phones |
| asb-c-uniquarium |
C/Linux (Berkeley DB) |
dedicated socket server to store and retrieve data about unique visitors with data mining functionality |
| asb-java-retargeting |
Java |
module that is responsible for identifying unique users across different channels using 3-rd party cookies and user authentication |
| asb-java-behavior |
Java |
uses uniquarium and reporter to find behavioral patterns and target by them |
| asb-java-context |
Java |
extracts context as a list of categories and keywords from a web page |
| asb-java-video |
Java |
provides a flash video player and functionality to stream video ads |
| asb-java-forecast |
Java |
provides forecasting functionality for inventory and advertiser spendings |
| asb-java-payment |
Java |
integration with a payment gateway (currently only PayPal) |
| asb-java-analyze |
Java |
provides functionality for detailed marketing analysis of the reports |
| asb-java-antifraud |
Java |
helps to detect and prevent different kinds of fraud |
| asb-java-thirdparty |
Java |
provides integration with different ad networks |
| asb-java-richmedia |
Java |
provides functionality to serve many fancy types of banners |
| asb-java-social |
Java |
provides integration with social networks serving ads to widgets |
| asb-java-ingame |
Java, Flash |
provides functionality to serve ads to games (currently Flash games only) |
